6 Word Survivors

Wood Pencil, D&AD New Blood 2017
In response to the D&AD 2017 Monotype brief.
CW: Madelyn Falk / AD: Tessa Kasinkas

Fur is Dead

CW: Madelyn Falk / AD: Tessa Kasinkas

In response to the 2017 DA&D "Fur For Animals" brief, my partner, Tessa Kasinkas, and I created a series of direct mailers to promote faux fur. The brief asked us to persuade millennials to make the switch without using scare tactics or guilt. We decided to use samples of high end faux fur in the direct mailers to show people that modern faux fur is almost indistinguishable from the read deal.

Yellowstone National Park

CW: Madelyn Falk / AD: John Hayek

I can’t deny that I was a little disappointed to be assigned Yellowstone that week in headlines class.  Other students got to write about exotic locations like Madrid and Florence. I got to write about a giant national park. But my disappointment didn’t last. It soon became clear that Yellowstone was something straight out of a fairy tale. Millions of acres of forest? Wolves, bears, and poisonous frogs? Acidic pools that dissolve human flesh? Yellowstone and I were going to get along just fine.

So I crafted my campaign around this sense of mystery and magic. Yellowstone is both spellbinding and dangerous, and I used this fact to intrigue potential visitors through re-tellings of old fairy tales. Besides, who wouldn’t want to explore an enchanted forest?