Guild Onboarding Emails

Historically, Guild has segmented leads by persona. This campaign was created to challenge that strategy by targeting a lead’s highest level of education instead.

Email 1:

Email 2:

Email 3:

Guild “Sad Path” Email Campaign

Picture this:

A few months into your new job, your manager informs you that you’re now eligible to go back to school through the company’s education benefit. Curious, you create an account at guildeducation.com… and totally forget about it.

This is the campaign that is triggered after seven days of inactivity.

Email 1:

Email 2:

Email 3 (Segmented by Education Level):

Email 4:

 Craftsy Re-Engagement Email

For this re-engagement email, we decided to ditch the overused breakup language and try out a “thank you” instead. Fun fact: It paid off.

Disney Aspire One Year Celebration

Pima Thread Launch Email

Some products deserve a grand announcement — and Craftsy's private label thread is one of them. By hitting on the thread’s value props we were able to convey quality to quilters — and assure them that Pima Thread is worth the buy.